'Cloaking' is the latest negative behavior in online dating

Fox News recently published an article about cloaking; the act of baiting someone for a date or meet up, failing to show and then “going dark” by deleting all trace of contact.

While from a distance this behavior simply seems childish, what happens when more and more members do it as a joke? Then your dating app develops a poor reputation.

More, what if cloaking is a gateway action to something more disturbing?